Ozone fading in denim and jeans washing Global demand for jeans has been projected to reach $56.2 billion this year. Manufacturers achieve these finishes with water, chemicals, enzymes and pumice stones. According to Levi Strauss & Co., the average pair of jeans uses 42 liters of water in the finishing process. But some factories using 20 liters to 60 liters of water to finish each pair. Meanwhile, 900 million people lack access to clean water. Forward-thinking brands and manufacturers are seeking alternatives to water, chemicals and stones for achieving…
Ozone fading in denim and jeans washing
